
The world of marketing is all about creating a unique, distinctive brand identity. Brands want to be recognisable, build an emotional connection with their customers and leave them with a lasting impression. While visual and auditory elements often play the leading role in branding, the power of scent is often underestimated. However, scent can be an extremely powerful tool to [...]

Responding to clear demand from travellers The French hotel chain B&B HOTELS, already present in eight major Belgian cities, recently opened the doors of a twelfth establishment. With 255 rooms, the newly built hotel close to Zaventem airport is also the brand's largest establishment in the country. This is the third [...]

Today's consumers are increasingly looking for 'conscious indulgence' - not just tasty but also eco-friendly food that matches their dietary preferences or lifestyle choices. For example, research shows that one in four European consumers follow a flexitarian diet, largely focused on plant-based foods.* Banquet d'Or® helps you, [...]
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