
Flexibiliteit en gastronomie zetten de toon In oktober opent SCALA in Gent haar deuren: een nieuwe, veelzijdige evenementenlocatie van maar liefst 750 vierkante meter. Dit ultramoderne eventcenter heeft alles in huis voor elke denkbare bijeenkomst, van internationale congressen en productlanceringen tot intieme diners en trouwfeesten. Met flexibele indelingen, innovatieve technologieën en een high-end culinair aanbod, […]

The world of marketing is all about creating a unique, distinctive brand identity. Brands want to be recognisable, build an emotional connection with their customers and leave them with a lasting impression. While visual and auditory elements often play the leading role in branding, the power of scent is often underestimated. However, scent can be an extremely powerful tool to [...]

Responding to clear demand from travellers The French hotel chain B&B HOTELS, already present in eight major Belgian cities, recently opened the doors of a twelfth establishment. With 255 rooms, the newly built hotel close to Zaventem airport is also the brand's largest establishment in the country. This is the third [...]
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