
Responding to clear demand from travellers The French hotel chain B&B HOTELS, already present in eight major Belgian cities, recently opened the doors of a twelfth establishment. With 255 rooms, the newly built hotel close to Zaventem airport is also the brand's largest establishment in the country. This is the third [...]

The world of marketing is all about creating a unique, distinctive brand identity. Brands want to be recognisable, build an emotional connection with their customers and leave them with a lasting impression. While visual and auditory elements often play the leading role in branding, the power of scent is often underestimated. However, scent can be an extremely powerful tool to [...]

A healthy guest is a happy guest. So by betting on the health and safety of your hotel, you strengthen your customers' satisfaction. Moreover, many measures are also required by law. Just think of the risk analysis and management plans in the context of legionella control. Michael Ovaere of Valor Services Group explains how [...]
Find them in our company index
To business index