The story behind the interior of The Ostendian

How furniture, colours and textures come together to create an unforgettable experience

A hotel is more than a place to stay. It is an experience, an experience that begins as soon as the guest steps inside. The Ostendian, the new four-star hotel in Ostend, understood this to perfection. To create the unique atmosphere the hotel had in mind, it called on Satelliet Hospitality Furniture, among others. The result? An interior that effortlessly combines style, comfort and innovation.

Under the motto 'Creating places to remember', Satellite has been committed to designing hospitality interiors that make an impact for over 50 years. Their furniture collection is not just functional, but oozes hospitality. That was exactly what The Ostendian was looking for. "From the first creative meeting, it was clear that this hotel needed a distinct, colourful design. We were able to support this perfectly with our tailor-made approach," says Noa Opdebeeck, CEO of Satelliet Belgium.

Satellite Originals in The Ostendian

The choice fell on furniture pieces from the Satellite Originals collection, known for its quirky designs and bold character. The Ostendian had to become a place that surprises, inspires and leaves a lasting impression. "An interior should be more than a beautiful space. It has to tell a story," Opdebeeck continues. "With our wide range, we can give each project a unique signature. And we were able to take full advantage of that at The Ostendian."

Art deco and Parisian charm

Upon entering the lobby, the tone is immediately set. The Biscuit lounge chairs and matching side tables, finished in deep green, make a statement. Further into the space, vintage armchairs such as the Danas and Lindgren attract attention. At the bar, the eye is immediately drawn to the Re-United bar stools: a playful mix of art deco and modern flair, finished with decorative fringes. The elegant Madeleine sofa, with its walnut frame and classic pillars, adds a touch of Great Gatsby glamour to the interior.

In turn, the breakfast room exudes a charming Parisian atmosphere, where Rodar chairs, classic 16C bistro chairs and the playful Capsule bases blend perfectly. On the terrace, that line continues with Cannes chairs and marble bistro tables.

Oasis of style

Every detail has also been thought of in the hotel rooms. Guests can relax in the Six lounge armchairs, while the upholstered Everett armchairs at the desk create a stylish workspace. Outside, the combination of coloured rattan and contrasting frames attracts attention. Satellite Twine chairs, combined with Fermob's timeless Cocotte side tables, bring a playful, summery touch. In the break-out room, a dynamic mix of Biscuit bar stools and high standing tables was chosen, offering flexibility for both work and relaxation. The overall picture is right: an inviting, stylish space where functionality and aesthetics go hand in hand.

Interior with a soul

Thanks to The Brand Guys' expertise, the collaboration went smoothly. The shared eye for detail and creativity made the interior fit seamlessly with The Ostendian's vision. "In terms of style and interpretation, we were actually on the same page right away," says Noa Opdebeeck. "The result is an interior that is not only stylish and unique, but also offers the ultimate hospitality experience."

Another key partner in this project was Bart Balcaen of BLCN Design, who helped translate the hotel's atmosphere and character into an interior that combines sophistication and playfulness. "With a project like this, it's all about the overall picture," says Opdebeeck. "Furniture, use of colour, textures and finishes have to reinforce each other. Only then do you create a place that really stays with guests."