Signalisation that makes hospitality tangible

Peace, direction and identity in one clear gesture

From the first step in the lobby to the glance at the room door: a hotel is all about experience. Zeno Signmakers from Wilrijk knows how powerful signage can be in this respect. Under the leadership of manager Carlo Stalpaert, the company creates solutions that are not only functional, but also breathe atmosphere and strengthen the identity of the hotel.

"Signage is more than signage," says Carlo Stalpaert. "It is an essential part of the guest experience. Our job is to combine calmness, clarity and aesthetics. That starts with understanding the story a hotel wants to tell."

Respectful and fair

Zeno Signmakers always starts from customisation. No prefabricated signs or standard pictograms, but designs that adapt to architecture, target group and brand identity. "We listen, analyse and translate that input into visual language. In doing so, we pay attention to a consistent line from the facade to the smallest room sign."

That approach requires not only creativity, but also boldness. "We are no yes-men," it sounds. "If we notice that something is superfluous, or detracts from the experience a client wants to portray, we say so. Always respectfully, but honestly."

Gentle renovations to great effect

Increasingly, Zeno Signmakers also joins the table during interior design. "We find that interior designers need a partner who doesn't just hang signs, but thinks about integration. Our signage doesn't disappear into the decor, it enhances it."

In addition, the ambitious company also offers solutions for so-called 'soft renovations'. By using foils for lifts, walls and doors, a hotel can visually renew itself without breaking or closing rooms. "The hotel remains operational, the look gets an update," he says.

Total vision down to the street

Signalisation does not stop at the front door. The outside environment - think parking, charging points, bicycle parking or terrace layout - also deserves clear and inviting communication. Zeno Signmakers includes those areas in their overall vision of orientation and experience. "The transition between outside and inside should be seamless. Nothing as disruptive as a beautiful lobby and confusing outdoor signs."

This comprehensive approach is not limited to design. When it comes to execution, Zeno also opts for quality with (if possible) an eye for people and the environment: recycled materials, energy-efficient techniques and solutions that last for years. And always in dialogue with architects, hotel managers, interior designers or technicians. "We like short lines of communication and honest agreements. That attitude is appreciated, we notice."

Visual hierarchy as a guide

Clarity starts with design. Visual hierarchy - what catches the eye, what can be more subtle - is essential for smooth navigation. This ranges from typography and colour contrasts to placement at eye level or in the walking direction. "A good design guides the visitor as if by itself. Without noise, without choice stress. And always tailored to the context."

Zeno Signmakers proves that good signage is much more than functional signage. By strategically linking design, choice of materials and collaboration to the hotel experience, the company offers tranquillity, recognition and style. In this way, signage becomes a powerful ambassador for hospitality.