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Platform on hotel management, interior design and design in Flanders
Green, technical, warm: LUBDUB, Group Jansen's design cell, builds interiors with a soul. The name, incidentally, refers to the sound of a heartbeat. And that is well-chosen: every room should feel natural and function purposefully. Group Jansen achieves this with an approach that has an eye for both the user and the building reality.
Customers increasingly demand design and execution from a single source. LUBDUB responds to this by integrating design directly within the construction group. Clients no longer need to go knocking on the door of an external architect before looking for a contractor: design and execution follow each other seamlessly, with short lines of communication and realistic budget monitoring. Price and material choices are continuously coordinated with calculators, executives and project managers. This not only saves time, but also prevents surprises on site.
“Projects with a heartbeat”: that is the credo. No standard interiors, but customised designs that fit the client's identity and needs. LUBDUB always starts from functionality, but adds just that little bit of extra individuality, making a space really come to life. The first step is always a thorough analysis, possibly with data capture and 3D scanning. This technology makes it possible to analyse a building down to the last millimetre - from load-bearing structures to the pipes behind the walls - and reduces the margin of error to virtually zero.
Sustainability is deep in Group Jansen's DNA. Moreover, many products used come from in-house production, so the origin and environmental performance are known. When external products are required, LUBDUB requests environmental data from suppliers. Certifications and project tools help to make sustainability goals concrete. In this way, the client knows exactly how a project ultimately scores.
With rising construction costs, finding the balance between aesthetics, functionality and budget is more challenging than ever. By obtaining clear information on expectations and priorities from the outset, LUBDUB can make targeted choices. The result: designs that are not only beautiful, but also remain feasible and affordable. Moreover, the ‘heartbeat’ philosophy does not stop at the interior of offices or hotels. Even temporary work containers are furnished as comfortable workplaces, so that all employees feel comfortable in their (temporary) accommodation.
The LUBDUB team currently consists of four people. Their strength lies in close cooperation with other departments: BIM for 3D models, R&D for product development and the execution teams for practical feasibility. The result is a one-stop shop combining design, construction, automation and maintenance under one roof. Thanks to Group Jansen's acquisition of Sumi Smart Solutions, smart technologies such as (among others) KNX and DALI are now also integrated. As a result, buildings are not only beautiful, but also become intelligent.
Group Jansen has been around for 50 years and has evolved from plastering company - founded by five brothers - to Class 8 contractor, manufacturer of building components and now, therefore, integrated design partner. That shift calls for a new positioning in the market. “We want clients to see us not only as a builder, but above all as a partner who can carry the entire project,” it sounds. According to LUBDUB, this integrated approach will be the most sustainable and efficient way of working in five to 10 years' time.
The future of LUBDUB? That's right. LUBDUB is more than an interior design agency. It is an approach in which human experience, technical fluency and sustainability reinforce each other. With an integrated process from design to maintenance and a strong network within Group Jansen, LUBDUB is ready to give many more spaces a heartbeat. And you can feel it.
