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Platform on hotel management, interior design and design in Flanders
Ambiente 2026 brings together the international hospitality community with a comprehensive programme around guest experience, interior design concepts and professional kitchen solutions. With more than 3,700 international exhibitors and over 105,000 expected professional visitors, the world's leading consumer goods trade fair offers plenty of inspiration and business opportunities across the entire hospitality chain.
Under the theme Spotlight on Hospitality presents Ambiente Ambiente Projects: an integrated B2B2B concept in which HoReCa, Hospitality Interiors and Contract Business come together. This format connects product procurement with planning knowledge and design inspiration and supports hoteliers, restaurateurs, interior designers and project planners in creating future-proof hospitality environments.
A central highlight is the new Interior Design & Architecture Hub (Hall 3.1): an immersive environment where materials, lighting and spatial concepts come together in realistic hospitality settings. In the immediate surroundings, Interior Looks a curated selection of premium interior brands, while the special showcase At the Table with Nature inspires with sustainable and health-conscious materials for contemporary projects.
New in 2026 is the Hospitality Academy (foyer Hall 11.0), developed in collaboration with Westwing. Here, visitors will get trend insights, best practices, brand presentations and expert talks - a bridge between interior design inspiration and practical hospitality applications.
On Saturday, February 7, Ambiente is organising for the first time Hotelier's Day, especially for decision-makers from hotels, restaurants and F&B. Panels, tours and networking moments address current challenges such as staff shortages, rising costs and changing guest expectations.
On the occasion of the 10th edition of HoReCa within Ambiente Dining, the new presentation puts Spot on Back of House (Galleria 0) focuses on the operational heart of hospitality: the professional kitchen. This showcase highlights smart tools, streamlined workflows and innovative solutions that improve speed, precision and teamwork - from mise en place to service. International exhibitors will present durable, high-quality products designed for intensive daily professional use.
The hospitality experience is made complete with live formats such as the Kitchen Show - Spot on Kitchen Essentials, with cooking demonstrations and brand presentations. Here, visitors will discover how professional kitchen equipment, tabletop solutions and creative storytelling contribute to memorable guest experiences and commercial success.
With one admission ticket to Ambiente, you also get access to Christmasworld EN Creativeworld, taking place simultaneously at Messe Frankfurt. Together, the three fairs form a unique international platform for consumer goods, seasonal decoration, creative materials and hospitality - all during one visit.
Discover the interactive hall plan of the 3 fairs via the following link.
Good news for our readers: there are 20 free admission tickets available for Ambiente 2026, according to the principle first come, first served.
Want to participate? Simply send an e-mail to info@belgium.messefrankfurt.com with the subject: “Free ticket Ambiente - Argus”
✔ Meet 3,700+ international exhibitors and network with 105,000+ professional visitors
✔ Discover holistic hospitality concepts - from interior design to kitchen processes
✔ Explore curated design platforms and sustainable material solutions
✔ Gain insights at the Hospitality Academy and Hotelier's Day
✔ Experience live cooking demos and product presentations
✔ Visit Christmasworld and Creativeworld with one ticket
Ambiente 2026 offers a complete perspective on the future of hospitality - with a unique mix of inspiration, expertise and business relevance at one international meeting place.
For all your questions, please contact the official representation of Messe Frankfurt for Belgium & Luxembourg Brussels.
