Hotel renovations often begin with the question of what could be improved. Perhaps the rooms need a new look, or the furniture in the lobby no longer meets the guests’ expectations. Sometimes relatively small adjustments can already make a big difference. Those looking for inspiration and new suppliers can visit Ambiente in Frankfurt from January 29 to February 2, 2027. 20 free admission tickets are available exclusively for Hotelvak readers.
Designing a hotel requires different choices than a home. Furniture is used intensively and materials need to last for years. At the same time, hotels want to stand out with a recognizable look. The challenge is to create an interior that remains attractive, without compromising on the practical requirements of daily hotel operations.
But where do you find suppliers who understand what a professional hotel environment requires? And how do you assess whether a product is actually suitable for your hotel?
At Ambiente, hotel entrepreneurs meet international manufacturers active in the field of interior design and professional project design. With Ambiente Projects The trade fair is specifically aimed at the hospitality and contract market.
A visit offers the opportunity to view products up close and to speak directly with suppliers. How does a material feel? Is a chair suitable for intensive use? And what are the options for an interior design that fits the identity of the hotel? These are questions that you can discuss directly during a trade show visit.
In hall 3.1, international interior brands present their latest collections. Among others, Ethnicraft and Serax have announced their participation. Visitors will find inspiration for hotel rooms and public spaces, but also for smaller modifications that can give an existing decor a fresh look.
What is special is the Interior Design & Architecture Hub, designed by the Dutch design studio Raw Color. With their concept Shades Let designers Daniera ter Haar and Christoph Brach show you how color and light influence the atmosphere of a room.
For hoteliers, this can lead to new insights. A lobby should be inviting, while a hotel room should provide peace and quiet. Sometimes the difference lies in a relatively simple design choice.

Anyone preparing for a renovation knows that choosing a supplier is at least as important as the design itself. A beautiful product must also fit within the available budget and meet the requirements of professional use. In addition, delivery times and the ability to reorder products later often play an important role.
That is precisely why a visit to Ambiente can be valuable. Hotel owners can compare different providers and ask questions directly about their collections. This makes it easier to make a first selection and translate ideas into concrete plans.
The trade fair is also interesting for hotels with their own restaurant. In hall 12.1, international brands such as Rosenthal and Zwiesel present their collections for the professional hospitality industry. A new table concept can give a restaurant a different look without requiring a complete renovation immediately.
The advantage of Ambiente is that visitors can see different parts of their hotel during one trade fair visit. Those who come to see new furniture might also discover interesting ideas for the restaurant.

Messe Frankfurt presents special offers for Hotelvak readers 20 free admission tickets Available. A ticket costs €82 normally, is valid for all five days of the fair and includes public transport in Frankfurt within the applicable transport zone. Frankfurt is easily accessible from Brussels by train.
Request your ticket via info@belgium.messefrankfurt.com with the subject ‘Free hotel ticket’. Tickets are issued in the order of arrival, while supplies last.