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This summer, light is the theme when it comes to drinks. Light colours, light flavours and light in alcohol. So, fresh spritzes, sparkling wines, drinks with a smooth finish. We also like it when a drink does something a bit ‘better for you’. A little caffeine, high-quality botanicals or even first cold-pressed olive oil provide that extra functionality.”
– Gijsbregt Brouwer, food and drink trend watcher.
With great pleasure and in collaboration with an expert, MissPublicity brings together a selection of brands in this Summer Drink Special 2026. This special features a collection that focuses on current trends and responds to the latest developments. From botanical soft drinks and colourful coffee trends to sophisticated sparkling wines, cascara serves, Mediterranean flavours, and products that combine taste with a story.
This trend is increasingly evident within the hospitality sector. By 2026, drinks will no longer be solely about what's in the glass. From presentation and storytelling to origin, ingredients, and atmosphere: the way a drink is served, experienced, and shared is playing an ever-larger role.
At the same time, the demand for lighter, more refined flavours is growing. Less sweet, more character. Consumers are increasingly opting for products with a clear origin, artisanal production methods and ingredients that contribute to both taste and experience. In addition, there is also growing interest in botanicals, specialty coffee, Mediterranean flavours, craft products and so-called better-for-you ingredients.
Glassware, colour, texture, and appearance have become part of the overall experience. Drinks should not only taste good but also fit the atmosphere of a location and the moment they are consumed.
We wish you lots of fun and inspiration with this special. But of course, we also want to take you to the perfect drinking moment! For a select group of invitees, MissPublicity is therefore organising the MissPublicity Summer Drink at Trompenburg Tuinen & Arboretum in Rotterdam on 2 July, where press, creators and hospitality professionals can discover and taste the brands from this special.
Botanicals, bubbles and British signature flavours
Craft soft drinks are no longer just an alternative to alcohol. The demand for sophisticated soft drinks with more character, mature flavour profiles, and a premium appearance is growing. Fentimans fits seamlessly into this trend.
The British brand is known for botanically brewed soft drinks that use infusions, fermentation and natural botanicals. This results in distinctive flavours with more depth, less sweetness and an artisanal character.
One of the most well-known flavours is the Rose Lemonade. This lemonade is made with pure Otto rose oil from the Bulgarian Rose Valley in Kazanlak, one of the most exclusive essential oils in the world. Combined with citrus, it creates an elegant lemonade with a subtle floral touch.
The Rhubarb Lemonade also fits in with the growing popularity of premium soft drinks. Fresh citrus and the slightly tart character of rhubarb create a refined flavour profile that stands out from traditional soft drinks.
With their mix of British heritage, botanical expertise and stylish presentation, Fentimans demonstrates how soft drinks continue to evolve. The brand proves that non-alcoholic beverages are increasingly about taste, quality and experience.
Cascara is conquering the world of modern summer drinks
Drinking lighter, fresher, and more consciously remains an important development within hospitality. At the same time, the demand is growing for drinks that offer more than just sweetness and refreshment. Consumers are increasingly looking for flavour, character, and an experience.
Cascara, the dried skin of the coffee cherry, fits seamlessly into this development. While the ingredient was mainly known outside of coffee-producing countries for years, more and more bartenders, chefs, and drink makers are discovering its versatility.
For its syrups, Zabroni uses cascara from four specialty coffee varieties: Geisha, Caturra, Typica, and Red Bourbon. This creates a layered flavour profile with notes of dried fruit, subtle honey-like sweetness, and fresh, tea-like accents.
This very layering differentiates cascara from many traditional soft drinks, which are often built around one dominant flavour. The different aromas provide more depth and make cascara particularly suitable as a base for modern summer drinks.
The syrups are excellently suited for iced teas, light spritzers, non-alcoholic cocktails and sophisticated mixed drinks. This gives bartenders and hospitality professionals an ingredient with which they can easily add more character and complexity to a drink.
With Zabroni, an ingredient that’s been out of sight for a long time is getting a spot on the modern drinks menu. Not because of a trend, but because of its flavour.
Artisan limoncello from Maassluis with international allure
Mediterranean flavours remain a major source of inspiration in the world of drinks. Citrus, spritz serves and sophisticated aperitif moments play an ever-increasing role in this. Limoncello is developing from a classic digestif into a versatile flavour enhancer for various occasions. Limonceline fits perfectly with this.
The story behind the brand began during the coronavirus period, when founder Eline van Dijk received a large crate of lemons and decided to make her own limoncello. What started as a small-scale experiment grew into an award-winning Dutch limoncello brand within a few years.
The quality did not go unnoticed. At the International Wine & Spirit Competition (IWSC), Limonceline was awarded gold and named the best limoncello in the world. In 2025, two silver awards followed for Aranceline, the brand's orange liqueur, and NICE, a combination of lemon and star anise.
All liqueurs are artisanally produced in Maassluis using organic citrus fruits from Italy that are peeled by hand. You can taste this attention to quality in the smooth, fresh flavour where pure citrus takes centre stage.
In addition to the classic limoncello, the collection includes various special flavours, such as blood orange, cream liqueur and orange-Sichuan. Limonceline also organises tastings and the Chill & Peel workshop, where visitors are introduced to the craft behind limoncello.
With a combination of Mediterranean flavours, craftsmanship and entrepreneurship, Limonceline demonstrates how limoncello continues to develop within the growing interest in premium beverages.
https://www.limonceline.nl/
Olive oil as part of modern Mediterranean table culture
Within the hospitality sector, there is growing attention for products that not only add quality to a dish but also contribute to the story surrounding it. Olive oil plays an increasingly significant role in this. From refined bread pairings and shared dining to table presentations and food pairings, the choice of a high-quality olive oil is becoming an increasingly visible part of the overall guest experience.
Zitouni fits seamlessly into this trend. The brand produces organic extra virgin olive oil from the family’s land in Sidi Khlief, Tunisia, where olives have been grown for almost ninety years. The oil is cold-pressed, has an acidity level of less than 0.3% and is rich in polyphenols, which ensures a refined flavour and high quality.
The attention to craftsmanship did not go unnoticed. After winning gold at the Amsterdam International Olive Oil Competition 2025, Zitouni once again won awards in 2026. This places the brand among a new generation of producers who focus on origin, quality, and transparency.
What makes Zitouni special is its direct connection to its origins. For every litre of olive oil sold, one euro is donated to social projects in the Tunisian hometown of the founding family. Previously, this has funded investment in new sanitary facilities for a local primary school. Zitouni's social mission is supported by journalist and children's rights activist Sander de Kramer, who is involved as an ambassador for the brand and the projects for children and education.
With its Mediterranean character, strong family story, social commitment, and focus on quality, Zitouni demonstrates how an apparently simple product can grow into a valuable part of the modern hospitality experience.
Slovenian wine with refinement, gastronomy and craftsmanship
Within the world of wine, attention is increasingly shifting towards smaller wine-producing countries with a strong, distinct character. Slovenia is a striking example of this. The country is gaining international ground in gastronomy and hospitality, partly thanks to fresh, climate-driven wines, refined sparkling wines, and a new generation of winemakers who combine tradition with innovation.
Puklavec Family Wines is among Slovenia's most well-known wineries and showcases the versatility of modern Slovenian wine today. From accessible white blends to gastronomic cuvées and refined sparkling wines, quality, origin, and precision are the common threads.
One of the most striking introductions is Trois Femmes, a white cuvée developed in collaboration with three female JRE sommeliers from the Netherlands, Germany, and Slovenia. The wine not only brings together different wine cultures but also symbolises the growing visibility of women within the international wine world. Furthermore, Trois Femmes is bottled in a CO2-neutral bottle, in line with the winery's sustainable vision.
In addition, there is The Deep Cellar Collection Brut Méthode Traditionnelle. An elegant sparkling wine that matures on its lees for a minimum of sixty months and is produced from the winery's iconic gravity cellar.
The popular Puklavec & Friends Sauvignon Blanc & Pinot Grigio is also part of the collection. The wine has grown to become one of the best-known Slovenian wines worldwide and previously won a gold Decanter medal thanks to its strong price-quality ratio.
With their combination of craftsmanship, terroir, sustainability and contemporary wine vision, Puklavec Family Wines shows why Slovenia is increasingly being discovered within the international wine world.
From Italian classics to innovative flavourings: Vinites selects producers with character, origin, and their own story.
Vinites has been bringing special wines and drinks to the Netherlands since 1979. From Haarlem, the family business, with a team of passionate wine enthusiasts, works on a carefully curated selection for the hospitality industry, specialist wine shops, and retail. What once began with a passion for high-quality Italian wines has grown into an established wine importer with producers from various wine-producing countries and regions.
Italian wines still form an important part of the range, but the portfolio now extends much further. From sparkling wines and premium spirits to sake and gourmet alcohol-free alternatives. Always with a clear focus on quality, origin, and craftsmanship.
For this Summer Drink Special, Vinites has selected three products that showcase the versatility of today's drinks world: an English sparkling wine, a Mediterranean gin, and an elegant rosé from Lake Garda.
Gusbourne Brut Reserve
While sparkling wine was for many years primarily associated with traditional wine-producing countries, England has emerged as a surprising player in this category. Gusbourne is among the country's best-known wineries and is renowned for its elegant style and attention to quality.
The Brut Reserve combines fresh citrus aromas, ripe fruit, and a refined mousse. A sparkling wine that demonstrates why English bubbles are increasingly finding a place on restaurant and hotel wine lists.
Poli Marconi 42 Mediterranean
The interest in premium spirits continues to grow, with origin and craftsmanship playing an increasingly important role. The Italian Mediterranean gin Poli Marconi 42 Mediterraneo is distilled in Italy and is inspired by the aromas and flavours of the Mediterranean region.
Botanicals such as rosemary, basil, mint, and other Mediterranean herbs provide a distinct aromatic character. The result is a fresh and spicy gin that underscores the versatility of modern premium spirits.
RosaMara Valtènesi RoséRosé has evolved from a summer favourite to a staple on wine lists. Demand is growing for rosés with character, provenance, and gastronomic versatility.
RosaMara van Costaripa hails from Valtènesi, on the shores of Lake Garda. The wine combines refined aromas of red fruit and floral notes with a fresh, elegant structure. A style that is characteristic of the quality rosés from this northern Italian region and which shows why Italy remains one of the world's most beloved wine countries.
Vinites
From Haarlem, Vinites has been bringing exceptional wines, spirits and flavour enhancers to the Netherlands for over 45 years. With a carefully curated selection and a strong focus on quality, origin and craftsmanship, the family business continues to inspire consumers, the hospitality industry and wine professionals with new discoveries from the world of wine and gastronomy.
www.vinites.com
Glassware as part of the overall hospitality experience
In hospitality, the focus is increasingly shifting towards the overall experience. From signature cocktails to sophisticated wine service: it's not just about what's in the glass, but also the presentation surrounding it. Glassware plays an ever-growing role in this. ONIS operates precisely within this world.
The international glassware brand, part of Leerdam Crisal Glass, develops collections for bars, hotels, and restaurants where design, functionality, and appearance come together. Contemporary, characterful, and designed to enhance every serve.
With collections such as Classic Bar and Mosaic, ONIS demonstrates how glassware contributes to the overall drinking experience. From elegant cocktails to modern table settings, every detail is designed with an eye for presentation and ease of use.
The connection to the international bar culture is also an important part of the brand. Through Glassology by ONIS, bartenders worldwide get the chance to develop their own glass design. The winning design will then actually be produced and sold internationally.
As well as design, sustainability plays an important role. The glassware is produced in the Netherlands and Portugal, with attention to modern production techniques and recyclable packaging.
ONIS shows that glassware is much more than just functional. It enhances presentation, atmosphere and the story behind every serving.
The rise of ube as a colourful coffee trend
Within the world of drinks, it’s no longer just about taste, but also about presentation and experience. Striking colours, international influences, and Instagrammable drink concepts are playing an increasingly significant role in the catering and hospitality sector. Ube, a purple yam from the Philippines, fits perfectly within this development.
Koffiebranderij Mocca d’Or translates this trend into a contemporary coffee serving: the Iced Dirty Ube Latte. For this striking creation, espresso is combined with the soft, creamy, and slightly sweet character of Ube. The result is a surprising balance between coffee and comfort drink.
For the serve, Mocca d’Or uses the Single Origin Sulawesi Kalosi coffee. A characterful specialty coffee that beautifully complements the refined flavour layers of the Ube Latte.
With nearly 100 years of experience, Mocca d’Or has been slow-roasting quality coffee since 1930. The brand demonstrates how traditional coffee craftsmanship and new international drink trends come together in modern servings designed to be experienced and shared.
Alcohol-free special beer is to be given a permanent place within hospitality
More conscious enjoyment remains an important development within hospitality. Where alcohol-free and low-alcohol options were primarily an alternative for years, they are now increasingly becoming a fully fledged part of the drinks menu. Guests want freedom of choice, but expect the same taste experience and quality as with traditional craft beers.
This development can be seen at Eurobrouwers. The brewery is building a contemporary beer culture where flavour, accessibility, and character go hand in hand. A prime example of this is Noppes Blond, the low-alcohol sibling of the beer that started the adventure: Hoppig Blond.
With an alcohol content of just 0.5%, Noppes Blond offers a surprisingly rich flavour profile. Thanks to the Amarillo and Citra hops, it features fresh citrus aromas, subtle fruity notes and a smooth, easy-drinking finish. It’s exactly the sort of beer that meets the growing demand for lighter drinks without compromising on flavour.
There is a growing need for these kinds of accessible specialty beers, particularly within terraces, shared dining, lunch occasions, and modern drinks concepts. Beers that don't overpower, but instead leave room for food pairing, company, and extended moments of enjoyment.
With Noppes Blond, Eurobrouwers demonstrates that low-alcohol is no longer a niche. It's a development that fits with the way consumers want to drink today: consciously, tastefully, and without compromising on experience.
