Beyond the room: here are the new revenue opportunities for hotels

Room prices no longer rise as they used to. But fortunately, almost half of what guests spend goes on things outside of the room booking. During a free 30-minute webinar on November 19, Niels Heijerman from Canary Technologies shows how hotels that generate revenue do so without extra work for the front desk.

For many hotels, revenue growth from room rates has flattened in recent years. But according to PwC, almost 50% of hotel revenue is now earned outside the room: through dining, upgrades, late check-outs and other extras. Yet many hotels miss out on these opportunities. Upgrades are not consistently offered at the reception, meals are delivered via delivery apps and phone calls remain unanswered.

What you learn during the webinar

• How to keep more F&B revenue in your own hotel and convert missed requests into bookings
• How to offer upgrades and late check-outs at the right time, without extra work for your team
• How you can save hours every week by automating manual prescription tasks
• What hotels are seeing their upsell revenue grow month after month
• Concrete follow-up steps that you can put into practice immediately

About Canary Technologies

Canary Technologies modernizes the technology of hotels with an agentic AI platform for hotel and guest management. Canary digitalizes every contact moment with the guest, from the initial search to after departure, and independently handles tens of millions of interactions with guests and employees every year. This way, hotels operate more efficiently, earn more, and provide guests with a better experience. Canary has developed the most complete AI solution specifically designed for hotels, employees, and their guests.

Over 20,000 hotels in more than 125 countries rely on Canary, including leading brands such as Marriott International, Four Seasons, Choice Hotels, Wyndham Hotels & Resorts, BWH Hotels and IHG Hotels & Resorts. Canary has been named #1 Guest Experience Platform by HotelTechReport for several consecutive years and is praised by companies such as Deloitte, Business Insider, Fast Company, the American Hotel and Lodging Association, TravelTech Breakthrough and Hospitality Technology.

Practical information
Date: Thursday 19 November 2026 · Time: 10:00–10:30 am · Language: Dutch · Participation: free

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