JLsigns: expert in architectural signage and visual communication

Hospitality implies a caring relationship, personalised service with satisfied guests as the goal. Signage is an important part of this. A well-designed signage system not only ensures that customers find their way smoothly, but also adds value to your service and strengthens your brand. JLsigns is an expert in architectural signage and visual communication and offers its clients a complete process, from analysis and advice on design to implementation.

JLsigns studies all elements that influence how users move through an environment. Based on these analyses, the Hasselt-based company proposes an appropriate concept, in the client's house style. 

"We guide our client to the appropriate solution, while our design team helps shape the various building blocks of their signage such as design, typography, iconography, choice of materials, textures and graphic applications of all kinds. We develop a look and feel tailored to the customer's needs into a personalised and creative signage concept, using the less-is-more principle to find an ideal balance between wayshowing and branded communication," says Johan Lambrechts. They did this at, among other places, Ghent's Van der Valk Hotel. The signage realised fits seamlessly into the hotel's house style and reinforces the stylish yet homely feel.

Environmentally friendly and inclusive signage

JLsigns' visual communication solutions range from modular systems to customised options for efficient signage. "Wherever possible, we apply eco-friendly materials to significantly reduce our carbon footprint," explains Johan Lambrechts. "Our solutions can also be implemented with tactile and Braille solutions, which guarantee high guest satisfaction. Our years of expertise in signage, combined with our creative input, help create an optimal experience for guests and employees. And all within the agreed budget and timing."■