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Quality Lodgings launched the QL Guide 2026 at its annual Start of the Year Event, with 19 new hotels, including eight in Germany, eight in the Netherlands and three in Belgium. The collection now includes 126 independent quality hotels in eight European countries. During the event, which took place at Kasteel Kerckebosch in Zeist, a new direct booking module and the strategic direction for further international expansion were also presented to more than 100 member hoteliers.
For more than 20 years, Quality Lodgings (QL) has been the collection of Europe's most exceptional hotels, where authentic hospitality, character and gastronomy come together. QL thus forms a leading quality network for independent hotels in Europe. The QL Guide thereby forms the compass for travellers who compose their stay with attention and value quality in the details.
The further expansion in Germany is closely aligned with Quality Lodgings' international development strategy. With the addition of eight new German hotels, the collection in Germany grows to 29 addresses. Quality Lodgings is expressly focusing on further anchoring in the DACH region by 2026, with the aim of strengthening its position as the leading quality network for independent hotels in Europe. The total collection now consists of 73 hotels in the Netherlands, 29 in Germany, 16 in Belgium, 4 in Switzerland, 2 in Austria, and hotels in France, Italy and Norway.
“We see that independent hoteliers increasingly value cooperation without losing their autonomy. Especially at a time when the industry is facing challenges, there is a growing need for strong networks and practical support. With QL Benefits and our direct booking solution, we offer concrete tools that help to become more competitive, while each hotel retains its own identity.” - Pauline Verhoef, Managing Director Quality Lodgings
During the substantive programme, hoteliers were updated on key developments within Quality Lodgings. These included the presentation of the new direct booking module, which QL hotels
supports in direct bookings and central online visibility. QL Benefits was also explained: the collective purchasing and benefits programme that allows hoteliers to benefit from economies of scale and save costs within purchasing, services and partnerships, among others. The afternoon ended with an inspiring keynote by Olaf Lemmers, who took attendees through his vision of entrepreneurship, positioning and future-proof hospitality management.
The highlight of the day was the launch of the QL Guide 2026, introducing 19 QL New Discoveries. The first copy was handed over to Dennis Koot, owner of Herangtunet Mountain Lodge (Norway), which graces the cover of this year's guide, and to Cynthia Schell and Hans van Triest, owners of host venue Kasteel Kerckebosch.
“Standing here today says everything about what Quality Lodgings means to us. QL is not a label, but a network of like-minded hoteliers who put quality and authenticity first. That Herangtunet is on the cover of this year's QL Guide feels like recognition of our shared story.” - Dennis Koot, owner Herangtunet Mountain Lodge Norway.
Belgium
Germany
Netherlands
About the QL Guide 2026
The QL Guide 2026 presents a carefully curated collection of 126 independent hotels in eight countries. The guide acts as a source of inspiration for guests as well as a calling card of Quality Lodgings' quality, diversity and international ambitions. The QL Guide 2026 is available via the Quality Lodgings gift shop for €22.50 per copy (excluding shipping).
