D-ZAJN: from unique concept to exclusive hotel experiences

How does a first sketch become an inspiring hotel interior that touches guests from the very first moment? D-ZAJN shows how a personal and innovative approach can transform hotel interiors into unforgettable experiences. "For us, every project is a unique journey of creativity, collaboration and precision, where the smallest detail counts," says interior designer and business manager Julie Dereu. She shares her vision of hotel design and talks about D-ZAJN's special approach to translating the desires of modern travellers into tailor-made designs that impress.

From customer vision to design 

For D-ZAJN, every project starts with an open mind and a keen eye for detail. "We always start with the client's unique story," says Julie Dereu. Whether it is a luxury boutique hotel, an eco-
resort or a trendy city accommodation, D-ZAJN takes a deep dive into their clients' vision, values and audiences. "Each hotel has its own identity and our goal is to bring it to life in a telling design."

In the creative process, which centres on brainstorming sessions and mood boards, D-ZAJN works closely with the client to capture the desired atmosphere and look. This phase is crucial for developing a clear concept that can be felt as soon as a guest enters the hotel. "A successful hotel design evokes a unique feeling in every guest. It is our mission to translate that feeling into a tangible aesthetic experience," Julie stresses. With this approach, D-ZAJN creates hotels where guests not only want to stay, but return to again and again.

The art of translating atmosphere into space

The difference between a good hotel and an exceptional hotel is in the experience it offers its guests. At D-ZAJN, it's all about the experience. "Hotel design is not only about what guests see, but also, and more importantly, what they feel," says Julie. The right balance of lighting, colours, materials and use of space creates an environment that is both visually appealing and feels comfortable.

D-ZAJN carefully takes care of every detail to create a cohesive whole. "We really get down to the smallest details," Julie explains. "From the fragrances in the lobby to the cushions in the seats and the soaps in the bathroom: everything has to be right. We even guide the client in choosing decorative accessories and other finishes, which makes us unique and completely unburdens the hotelier."

How creativity and functionality go hand in hand

A hotel should not only be visually appealing, but also practical and sustainable. At D-ZAJN, the daily operation of the hotel is at the heart of every design. "We take into account the working environment of the staff and ensure that the furnishings can withstand intensive use," says Julie. From the routing in the lobby and the efficient arrangement of rooms to the use of sustainable materials, every aspect is meticulously worked out to ensure a long-term effect.

In addition, D-ZAJN designs custom-made furniture pieces that are not only aesthetically pleasing but also functional. These details strike the perfect balance between style and practicality.

Vision of trends and the future

This sharp vision and innovative approach sets
D-ZAJN establishes itself as a pioneer in hotel design. The team strives not only for beautiful designs, but above all for functional, inviting spaces in which aesthetics and comfort are beautifully balanced. For hotels that want to leave a lasting impression on their guests, D-ZAJN is the ideal partner.

Always looking ahead, D-ZAJN translates the desires of modern travellers into designs that are both timeless and forward-looking. "Hotels have the opportunity to offer a unique experience and we help them make the most of that opportunity," says Julie. "We want to create not just beautiful spaces, but experiences that leave a lasting impression."

From theory to reality: inspiring projects

D-ZAJN has many fine projects to their name that show how theory and practice come together. Some high-profile realisations include Hotel Upstairs and Hotel Du Parc in Ostend, Hotel Cosmopolite and Hotel CORNR in Nieuwpoort, and Hotel Continental in De Panne. These projects illustrate how D-ZAJN creates unique experiences that inspire guests and keep them coming back again and again.