voco™ Brussels City North: new hotel brand in Belgium

PREM Hospitality unpacks with a "Prem-eur". The prominent player in hotel hospitality management on behalf of local and international owners and investors continues its growth in continental Europe and its partnership with IHG Hotels & Resorts with the opening of voco^TM Brussels City North. The first of its kind in Belgium, voco^TM Brussels City North focus on innovation and symbolises the future of the hospitality industry.

The brand new voco^TM Brussels City North is located on the fully renovated Innovation Campus of Living Tomorrow, founded in 1990 by Frank Belien. The site itself offers the ideal setting in the middle of a green landscape. It remains easily accessible via the E19 and E40 motorways, ten minutes from Brussels Airport and the centre of Brussels. For Bouke Koppert, PREM Group's Chief Operating Officer for Europe, the opening of this new hotel reflects the PREM Group's clear ambition in Europe and Belgium in particular: "We have at least three good reasons to look forward to this agreement and our role as operational manager of this brand new hotel. For one, opening a new hotel on the northern edge of the European capital represents a wonderful challenge. In addition, voco^TM hotels a brand name that guarantees innovation, a strong personality of its own and lots of fun. As PREM Hospitality, you don't say no to that. Finally, the
collaboration with Living Tomorrow in its very latest version to become a particularly engaging experience moment for travellers, whether they stay with us for work or pleasure."

Practical and durable

voco^TM Brussels City North, a four-star plus hotel, boasts modern equipment and technology. From robot dogs to robotic luggage carriers. Businessmen and tourists alike enjoy a premium stay in one of the 89 rooms or three suites. There is an auditorium, a restaurant and bar, parking facilities with charging facilities and the loyalty programme through IHG® One Rewards. 

Locally anchored

Voco^TM Brussels City North expressly aims to support local businesses, communities and suppliers. "We are creating about 40 new jobs and aspire to become one of the main meeting points of the Brussels Capital Region. International and local networking are part of the DNA of voco^TM. For PREM Hospitality, it will be an honour to pursue and achieve this objective every day," Bouke concludes.■