The Social Hub appoints Eyal Amzallag as Chief Operating & Commercial Officer and member of the Executive Board

The Social Hub appoints Eyal Amzallag as Chief Operating & Commercial Officer (COCO) and a member of the Executive Board. Amgallaz has a strong track record within the hospitality industry and was responsible for major IPOs, global expansions, and the establishment of multiple regenerative luxury brands, among other achievements.

Eyal Amgallaz has over 30 years of experience in the hospitality and lifestyle sector and in scaling various concepts. In addition, he has a strong focus on customers and on building teams. From his twenty-year career at Club Med, where he contributed to the development of a premium all-inclusive luxury positioning, to driving Selina's $1.2 billion IPO on Nasdaq, Amgallaz has demonstrated time and again his ability to turn vision into results.

Amgallaz brings the entrepreneurial spirit to The Social Hub's C-suite 

Amgallaz builds on the strong team and solid foundation that is already in place. He will take charge of the expansion into Lisbon, Turin, and Edinburgh. At the same time, he will actively pursue the addition of 20 asset-light following Hotel Management Agreements (HMA) projects. Finally, he focuses on the launch and growth of a new membership-based proposition model. He joins at a moment of growth and acceleration for The Social Hub. With new markets on the horizon and a hybrid model redefining the hospitality landscape, Amgallaz plays a key role in accelerating the company's next growth phase.

Eyal Amzallag: “The Social Hub is buzzing with energy. It's purpose-driven, community-focused, and culturally vibrant. The company has a stature many brands can only dream of, naturally attracting the next generation of customers and talent. Ambitious growth plans are further supported by world-class investors. This role isn't just about improving a business, it's about scaling a movement. My aim is to maintain sharpness, forge connections, and ensure that the momentum that already exists translates into lasting success.”Charlie MacGregor, the founder and CEO, adds: “I'm very excited about this important acquisition. It's energising to realise how far we've come as a brand and where we're going. What started as a brief introductory chat with Eyal turned into a long, energetic conversation and a genuine click. He truly understands what we're building. Eyal brings strong commercial expertise, along with a people-centric approach that reflects who we are at The Social Hub. We're ready to show the world the full potential of hybrid hospitality, and I'm delighted that he will be leading this.“